Coaching services that turn complex information risks, data governance, and regulatory demands into clear, strategic action!
ElMaeXtro was founded to help small business leaders understand the importance of protecting their information and to equip them with the tools and knowledge they need to do so effectively. We are an educational platform that delivers accessible, executive-friendly resources designed to build confidence in managing cybersecurity and information risk.
Why ElMaeXtro Exists
Bridging the Cyber Knowledge Gap for Small Business Executives
Small businesses make up the backbone of our economy—but many executives are not equipped with the knowledge necessary to make informed cybersecurity decisions. They often face:
• Competing priorities
• Mixed messages
• Conflicting advice
This leads to confusion, inaction, and vulnerabilities. ElMaeXtro exists to cut through the noise and provide clarity.
Our Approach
Business-First. Research-Backed. Easy to Understand.
We start by understanding your business needs and challenges. Then we deliver practical, research-backed knowledge that you can apply right away. With over:
• 8 years of experience teaching at the university level
• 10+ years in the cybersecurity field
We specialize in translating technical jargon into plain business language—making complex cybersecurity concepts clear and actionable.
David A. Cruz
Education
Experience
My Services
At ElMaeXtro, we bridge the gap between executive leadership and complex information risk. Our coaching and consulting services are designed to simplify cybersecurity, data governance, and regulatory requirements—so leaders can make confident decisions that protect and strengthen their organizations.
eBooks
Endorsements
These endorsements I received and have been posted on my LinkedIn profile.
David is a consummate professional, with a deep understanding of IT security. He is a results-focused individual, with a strong motivation to see that the industry best-practices are adopted in policy and supported throughout the organization. He is friendly, affable, and works hard to create personal relationships and trust between his area of expertise and other areas of the organization. I have great respect for David and what he has accomplished as an author, teacher, speaker, and industry expert. I am happy to say that I learned a lot from David; and, have implemented many safeguards at my own company because of our professional relationship.
Having had the chance to work with David, I found him to be a very productive person and extremely professional. David also has an impressive background and deep wisdom of solutions in Information Security. Being insightful, independent, motivated and forward thinking eager perfectionist, David is a person you can trust when wanting to be sure that important and confidential tasks will be completed in a systematic and precise way on time. If you ever need someone to deliver under pressure, no slip-ups, just results, David is your man.
I had the privilege of working with David on a major project at Digital Risk in the Orlando, FL area. He is incredibly knowledgable in the information security field and should be regarded as a subject matter expert. He treats everyone with respect and is highly regarded in his area of expertise. He is diligent in his project benchmarks and deadlines, and goes out of his way to ensure projects are successfully completed. I consider him a successful colleague, as well as my friend.
David was an outstanding professional. His industry knowledge is impressive and his commitment to a project assures a reliable outcome. He leads and works well with a team. He has the breadth to see the strategic and still execute a tactical work-plan.